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What Makes a Good Logo
Posted in the categories of Advice, Graphic Design
May 24th, 2016

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Do you have an idea for a logo design, but you don’t know where to start? It can be hard trying to come up with the perfect logo design for your business. In this post, I’m going to show you some simple guidelines to follow in order to get that perfect logo that will brand your company. These are some major points to keep in mind when designing your logo:

Simplicity is Key
The simpler, the better. People want to see a logo that is easy to remember and recognize. You don’t want a lot of extras in your logo that don’t represent it’s main purpose, less is more in this case.

logos       logos

    When creating a logo, you can choose to make it an easily recognizable symbol like the ones above for Nike and Twitter. These are good examples of logos in symbol form. You recognize what they represent right away and that’s what you want for your company. Alternatively you can choose to use a symbol along with your company name, or just use the name of your company in a way that will brand it like in the examples below for Subway and Ebay.

logos       logos

Versatility
Your logo should be presentable in many different formats. When designing your logo, make sure that it looks good if it were only black and white, if only one color were used, and if it were on something as big as a billboard or as small as a bottle cap. This means making sure that your logo doesn’t have a lot of intricate designs that will be too hard to see if it was scaled down to a small size.

Readability
You want to be conscious of the text in your logo. Readability is one of the most important things in a logo because if people can’t read it, they’re going to disregard it and they won’t engage with your brand. You want to make sure that any text you may have in your logo is readable even if it were shrunken down to a small size, for example having it in the corner of a video. If someone were to watch it on a mobile phone, ask yourself “Would it still be readable?”.


Identity
Identity is very important. Your logo may not always be in a perfect spot where it’s easily identified. So you want to make sure that even if people can’t see your whole logo as you intended it to be seen, the identity will be there so it will still be able to be recognized. Whether you slice your logo in half, zoom in really close, or flip it upside down or in different directions, you should still be able to tell what that logo is.


Brainstorm First
Writing out your ideas first is one of the best things you can do when coming up with ideas for your logo. You want to get all of your ideas out on the table before you go to the computer. Because who wants to sit at their computer without a solid conception and wonder what they want their logo to look like? Sketching your ideas out first is going to save you a lot of time and headache. So when you are ready to go to the computer, all you have to do is transfer your best idea from the paper to the computer and you can get to designing right away instead of wasting time thinking.


Use a Vector Program
This is a must! You have to use a vector program when designing your logo. Don’t make the mistake of using a raster program like Photoshop. It just won’t work because it uses pixels which will get pixelated and blurry if you try to resize your logo. Instead, use a vector program like Illustrator which uses mathematical equations instead of pixels to create objects meaning whether you make the logo big enough for a billboard or small enough for a bottle cap, it will remain the same quality.


Branding
This may seem obvious, but in some cases it needs to be said. Make sure your logo goes with the brand of your company. You don’t want a lot of abstract things in your logo that don’t go with what your brand represents. You want people to know right away what your brand is just by looking at your logo. Creating a logo that goes with the look and feel or topic of your company will be sure to get potential customers to pay attention.

Follow these steps when you design your next logo, and you’ll be sure to have a great logo that will last and represent your brand effectively.

So what are your thoughts on what makes a great logo? Leave a comment down below and share your ideas.


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